With a career that spans over 20 years in brand marketing in both client and agency posts, across Sport, Entertainment and Retail, Beckie has been influential in re-energising and evolving a number of global brands. Most recently her role as Chief Marketing Officer for Frasers Group, working with the world’s luxury brands to reposition FLANNELS and with the world’s most revered sports brands and athletes at Sports Direct, launching their new brand direction and new categories in Running and Outdoor. Beckie formerly worked with Tiffany & Co, Moet Hennessy, UEFA, The FA, The NFL as well as a stint in politics advising the Mayor of London on major sporting properties.

Beckie Stanion

Carmen Walker

A talent and communications expert with an unparalleled lightness of touch, Carmen specialises in new-generation marketing strategies that seamlessly blend partnerships, talent, and contemporary culture. Her unique ability to navigate relationships with global talent at the highest level has been instrumental in driving transformative growth for major brands. Carmen and Beckie first met during their time at Frasers Group, where Carmen served as Head of PR and Partnerships. While there, most notably, she spearheaded a project with Beyoncé and Parkwood for the FLANNELS x RENAISSANCE flagship experience, a never before seen retail pop-up which achieved remarkable milestones for both brands.